APA Style

Clow, Kenneth E., Baack, Donald. (2018). Integrated advertising, promotion, and marketing communications (8th ed.). United Kingdom: Pearson Education Limited.

Chicago Style

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications. 8th ed. United Kingdom: Pearson Education Limited, 2018. Electronic Materials.

MLA Style

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications. 8th ed. United Kingdom: Pearson Education Limited, 2018. Electronic Materials.

Turabian Style

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communications. 8th ed. United Kingdom: Pearson Education Limited, 2018. Electronic Materials.