APA Style

Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver. (2018). Principles of Marketing (17th ed.). : Pearson.

Chicago Style

Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver. Principles of Marketing. 17th ed. : Pearson, 2018. Electronic Materials.

MLA Style

Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver. Principles of Marketing. 17th ed. : Pearson, 2018. Electronic Materials.

Turabian Style

Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver. Principles of Marketing. 17th ed. : Pearson, 2018. Electronic Materials.