an applied orientation Malhotra, Naresh K. Primary Author Dash, Satyabhusan Additional Author mixed material bibliography India Pearson 2016 en English

Electronic Materials

Ebook, 999 hlm An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. Marketing research BD 79 9789332559523 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD 79 Mal EB00121 E-Book BD 79 Mal Marketing Research malhotra.JPG.JPG 49646 2021-02-26 16:41:21 2021-03-17 09:47:51 machine generated