McDaniel Jr, Carl Primary Author Gates, Roger Additional Author mixed material bibliography Hoboken John Wiley 2018 en English

Electronic Materials

Ebook, 806 hlm In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice. Marketing research NONE 9781119392019 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen EB00129 E-Book dvwfwrwc.jpg.jpg 49650 2021-03-30 10:37:14 2021-07-16 12:19:57 machine generated