Competing in the Global Marketplace Hill, Charles W.L. Primary Author mixed material bibliography Boston McGraw-Hill 2018 en English

Electronic Materials

A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (booknews.com) International trade NONE Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZB Hil EB00137 E-Book AZB Hil International Business: Competing in the Global Marketplace c2cc5c3bd52ffdb78ca179270afde6a2_%25281%2529.jpg.jpg 49695 2021-12-02 11:48:57 2021-12-02 11:54:08 machine generated