business model shift is a deliberate and systematic move toward more relevance and value for customers, and as a result growth of your organization. Business model shift can reflect bold moves into wholly new business models. But more often, shifts start as small moves inside an existing business model that evolve into entirely new ways of creating value and relevance.

In this book we have identified six kinds of business model shifts, each addressing a structural flaw in the current economic system. While these are discrete shifts that follow some specific business model patterns, it’s important to note that like individual business model elements, these shifts can also be combined and recombined to create new business models and customer value specific to the organization, its mission, vision, culture, and resources