Crawford, C. Merle Primary Author Di Benedetto, C. Anthony Additional Author mixed material bibliography New York McGraw Hill 2025 en English

Printed Material

xiv, 513 p. : figs. , tabs. ; 23 cm. Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect's adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning. Product Innovation Marketing New Product Development Product management BHA 9781264968183 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHA Cra 38091 Short Loan (Short Loan) BHA Cra NewProductsManagement2025release.jpg.jpg 50013 2026-04-22 12:02:46 2026-04-22 12:03:34 machine generated