theory and practice Pidun, Ulrich Primary Author mixed material bibliography Wiesbaden, Germany Springer Gabler 2019 en English

Printed Material

x, 282 p. : figs., boxs. ; 24,5 cm. This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. Corporate Strategy Organizational development Portofolio management AD/ADF 9783658254254 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/ADF Pid 38092 Short Loan (Short Loan) 38093 Short Loan (Short Loan) CorporateStrategy-Pidun.jpg.jpg 50014 2026-04-22 12:17:34 2026-04-22 12:40:43 machine generated