Duboff, Robert Primary Author mixed material bibliography New York John Wiley & Sons 2000 en English

Printed Material

vii, 312 p. : figs., notes, concl., index ; 24 cm. Provides tools to better align a company's market research and business forecast efforts to its overall business strategy and operations. Offers revised traditional marketing research techniques and reveals new techniques that can help any company avoid the pitfalls of focusing only on the present. Discusses variables to consider when mapping the future, tells how to assess how a business is progressing, and explains how to forecast what the Internet and its offspring, and the new markets they engender, will be like in the coming years. Duboff works in marketing in the private sector. Spaeth is president of the Advertising Research Foundation. Annotation c. Book News, Inc., Portland, OR (booknews.com) BD 0471360058 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD Dub 30438 General (General) BD Dub 5175 2001-02-02 00:00:00 2025-12-10 14:29:03 machine generated