APA Style
Cespedes, Frank V.. (1995).
Concurrent marketing : integrating product, sales, and service .
Boston:
HBS.
Chicago Style
Cespedes, Frank V..
Concurrent marketing : integrating product, sales, and service.
Boston:
HBS,
1995.
Printed Material.
MLA Style
Cespedes, Frank V..
Concurrent marketing : integrating product, sales, and service.
Boston:
HBS,
1995.
Printed Material.
Turabian Style
Cespedes, Frank V..
Concurrent marketing : integrating product, sales, and service.
Boston:
HBS,
1995.
Printed Material.