theory and case studies Wesland, J. Christopher Primary Author Clark, Theodore H.K. Additional Author mixed material bibliography Cambridge MIT press 1999 en English

Printed Material

xi, 592 p. : figs., notes, refs., index ; 24 cm. Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. (text from the publisher) Financial management E-commerce Information technology Logistics Case Studies Competitive advantage Internet Telecommunications AZA/WN 0262232057 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN Wes 30443 General (General) AZA/WN Wes Global_electronic_commerce.jpg.jpg 5607 2001-02-02 00:00:00 2020-02-06 10:02:13 machine generated