Marconi, Joe Primary Author mixed material bibliography Lincolnwood NTC 1997 en English

Printed Material

x, 246 p. : sources and resources, bib., refs., in Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-making at risk. Large or small, Wall Street or Main Street, companies are more vulnerable than ever. A simple rumor or a negative reference in the media—whether based on fact or not—can undo years of goodwill. Any business day can start with: - Tabloid rumors or innuendo - A report of a scandal at the highest (or lowest) levels - News of product-tampering - A major class-action lawsuit—or a simple nuisance suit - Your industry under fire from politicians or special interests This book gives you a framework for managing that risk. The author, a seasoned pro in crisis marketing and management: - Provides guidelines for identifying what can go wrong. - Shows how to position your company or business before a crisis happens. - Explains why you should expect, and be ready for, "the worst." - Tells what to do first in the face of a crisis—and what to do next. The old saying that "any news is good news" was never more untrue than in today’s business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur. (barnesandnoble.com) Marketing BA 313 79 0844232378 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA 313 79 Mar 29566 General (General) BA 313 79 Mar crisis.jpg.jpg 5739 1999-05-05 00:00:00 2020-02-25 15:56:48 machine generated