Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-making at risk. Large or small, Wall Street or Main Street, companies are more vulnerable than ever. A simple rumor or a negative reference in the media—whether based on fact or not—can undo years of goodwill. Any business day can start with:
- Tabloid rumors or innuendo
- A report of a scandal at the highest (or lowest) levels
- News of product-tampering
- A major class-action lawsuit—or a simple nuisance suit
- Your industry under fire from politicians or special interests

This book gives you a framework for managing that risk. The author, a seasoned pro in crisis marketing and management:
- Provides guidelines for identifying what can go wrong.
- Shows how to position your company or business before a crisis happens.
- Explains why you should expect, and be ready for, "the worst."
- Tells what to do first in the face of a crisis—and what to do next.
The old saying that "any news is good news" was never more untrue than in today’s business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur. (barnesandnoble.com)