APA Style
Kotler, Philip, Cox, Keith. (1980).
Marketing management and strategy : a reader (rev. ed.).
Englewood Cliffs:
Prentice Hall.
Chicago Style
Kotler, Philip, Cox, Keith.
Marketing management and strategy : a reader.
rev. ed.
Englewood Cliffs:
Prentice Hall,
1980.
Printed Material.
MLA Style
Kotler, Philip, Cox, Keith.
Marketing management and strategy : a reader.
rev. ed.
Englewood Cliffs:
Prentice Hall,
1980.
Printed Material.
Turabian Style
Kotler, Philip, Cox, Keith.
Marketing management and strategy : a reader.
rev. ed.
Englewood Cliffs:
Prentice Hall,
1980.
Printed Material.