APA Style

Weilbacher, William M.. (1986). Marketing management cases: Planning And Executing Marketing Strategy (4th ed.). New York: Macmillan.

Chicago Style

Weilbacher, William M.. Marketing management cases: Planning And Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986. Printed Material.

MLA Style

Weilbacher, William M.. Marketing management cases: Planning And Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986. Printed Material.

Turabian Style

Weilbacher, William M.. Marketing management cases: Planning And Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986. Printed Material.