APA Style

Trout, Jack, Rivkin, Steve. (1996). The New positioning : the latest on the world's #1 business strategy . New York: McGraw-Hill.

Chicago Style

Trout, Jack, Rivkin, Steve. The New positioning : the latest on the world's #1 business strategy. New York: McGraw-Hill, 1996. Printed Material.

MLA Style

Trout, Jack, Rivkin, Steve. The New positioning : the latest on the world's #1 business strategy. New York: McGraw-Hill, 1996. Printed Material.

Turabian Style

Trout, Jack, Rivkin, Steve. The New positioning : the latest on the world's #1 business strategy. New York: McGraw-Hill, 1996. Printed Material.