Positioning is defined not as what you do to the product, but what you do the mind. This book tells us about the update for this concept. This book tries to answer two types marketing problem that the writer show. The first type had lost their focus on the mind of the marketplace and the other type of change related problem, the market changing underneath a company. To survive, they had to find a new idea or positioning to carry them forward.
Part 1 of this book will presents the mind and how it takes in, stores, or rejects information and change also has become an ever-increasing factor in today’s high-speed world.
Part 2 is about how we dealing with changes and
Part 3, The tricks of trade, the power of sound, the latest on naes, the problems of research, and simply telling it like is as opposed to being cute about it. Conclusion “Repositioning” is the answer to these types of marketing problems and this book will spend a great deal of time focusing on “repositioning” and how we go about it.