APA Style

Robert, Michael. (1995). Product innovation strategy pure & simple . New York: McGraw-Hill.

Chicago Style

Robert, Michael. Product innovation strategy pure & simple. New York: McGraw-Hill, 1995. Printed Material.

MLA Style

Robert, Michael. Product innovation strategy pure & simple. New York: McGraw-Hill, 1995. Printed Material.

Turabian Style

Robert, Michael. Product innovation strategy pure & simple. New York: McGraw-Hill, 1995. Printed Material.