APA Style
Engel, James F.. (1994).
Promotional strategy (8th ed.).
Chicago:
Irwin.
Chicago Style
Engel, James F..
Promotional strategy.
8th ed.
Chicago:
Irwin,
1994.
Printed Material.
MLA Style
Engel, James F..
Promotional strategy.
8th ed.
Chicago:
Irwin,
1994.
Printed Material.
Turabian Style
Engel, James F..
Promotional strategy.
8th ed.
Chicago:
Irwin,
1994.
Printed Material.