CONTENTS

1. Problems in planning
2. Why plan?
3. The evolution of planning
4. Accountability for planning
5. Planning principles
6. The structure of planning
7. The enterprise plan
8. The position plan
9. The key objective: the purpose commitment
10. The key objective: what products?
11. The key objective: choosing customers
12. Key standards: measures of performance
13. Strategy and growth
14. Critical objectives and standards: the continuing link
15. Action planning: specific objectives and strandards
16. Action planning: programs, schedules, budgets
17. Guidlines for more effective planning