APA Style

Aaker, David A., Bharadwaj, Sangeeta Shah, Day, George S.. (1995). Marketing research (5th ed.). New York: John Wiley & Sons.

Chicago Style

Aaker, David A., Bharadwaj, Sangeeta Shah, Day, George S.. Marketing research. 5th ed. New York: John Wiley & Sons, 1995. Printed Material.

MLA Style

Aaker, David A., Bharadwaj, Sangeeta Shah, Day, George S.. Marketing research. 5th ed. New York: John Wiley & Sons, 1995. Printed Material.

Turabian Style

Aaker, David A., Bharadwaj, Sangeeta Shah, Day, George S.. Marketing research. 5th ed. New York: John Wiley & Sons, 1995. Printed Material.