APA Style

Mcgovern, Ian. (1996). Marketing: a Southeast Asian perspective . Singapore: Addison Wesley.

Chicago Style

Mcgovern, Ian. Marketing: a Southeast Asian perspective. Singapore: Addison Wesley, 1996. Printed Material.

MLA Style

Mcgovern, Ian. Marketing: a Southeast Asian perspective. Singapore: Addison Wesley, 1996. Printed Material.

Turabian Style

Mcgovern, Ian. Marketing: a Southeast Asian perspective. Singapore: Addison Wesley, 1996. Printed Material.