APA Style
Kotler, Philip. (1996).
Principles of marketing (7th ed.).
Englewood Cliffs:
Prentice Hall.
Chicago Style
Kotler, Philip.
Principles of marketing.
7th ed.
Englewood Cliffs:
Prentice Hall,
1996.
Printed Material.
MLA Style
Kotler, Philip.
Principles of marketing.
7th ed.
Englewood Cliffs:
Prentice Hall,
1996.
Printed Material.
Turabian Style
Kotler, Philip.
Principles of marketing.
7th ed.
Englewood Cliffs:
Prentice Hall,
1996.
Printed Material.