APA Style

Enis, Ben M, Mokwa, Michael P.. (1991). Marketing classics: a selection of influential articles (8th ed.). Upper Saddle River: Prentice Hall.

Chicago Style

Enis, Ben M, Mokwa, Michael P.. Marketing classics: a selection of influential articles. 8th ed. Upper Saddle River: Prentice Hall, 1991. Printed Material.

MLA Style

Enis, Ben M, Mokwa, Michael P.. Marketing classics: a selection of influential articles. 8th ed. Upper Saddle River: Prentice Hall, 1991. Printed Material.

Turabian Style

Enis, Ben M, Mokwa, Michael P.. Marketing classics: a selection of influential articles. 8th ed. Upper Saddle River: Prentice Hall, 1991. Printed Material.