APA Style
Managing brand equity : capitalizing on the value . (1991).
New York:
Maxwell MacMillan.
Chicago Style
Managing brand equity : capitalizing on the value .
.
New York:
Maxwell MacMillan,
1991.
.
MLA Style
Managing brand equity : capitalizing on the value .
.
New York:
Maxwell MacMillan,
1991.
.
Turabian Style
Managing brand equity : capitalizing on the value .
New York:
Maxwell MacMillan,
1991.
.