Kotler, Philip Primary Author Fox, Karen F.A. Additional Author mixed material bibliography Englewood Cliffs Prentice Hall 1995 en English

Printed Material

xii, 484 p. : index, tables, charts ; 24 cm. Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. Marketing Strategy Market analysis Educational institutions BAD/NN 0136689892 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD/NN Kot 27908 General (General) BAD/NN Kot Strategic_marketing_for_educational_institutions.jpg.jpg 6925 1996-12-20 00:00:00 2023-07-11 13:28:50 machine generated