New York: McGraw-Hill Book Company, 1982. First Edition. First Printing. good, good. 283, index, somewhat cocked, edge soiled. Classic guide to the inner workings of the strategic thinking process. In this remarkably topical book, Ohmae offers provocative insights into the ways that Japanese business executives think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts. The author explains how toidentify the customer's needs, evaluate the strengths of the company, and overcome competition.