mixed material bibliography Thousand Oaks Sage 2001 en English

Printed Material

vii, 391 p. : figs., refs., tabs., index ; 23 cm. This collection of papers from the Marketing Science Institute covers topics like the use of market research, market knowledge management, developmental and evaluative market research, changes in the information environment, customer visits, scanner data, the relationships between providers and users of market research, measuring the use of research, market intelligence dissemination across functional boundaries, and decision automation. Contributors include private consultants and professors of business and marketing from American universities. Annotation c. Book News, Inc., Portland, OR (booknews.com) BD 0761921974 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD Usi 30472 General (General) BD Usi 6968 2001-02-05 00:00:00 2025-12-10 14:37:05 machine generated