APA Style

Anderson, Alan H.. (1994). Effective marketing : a skills and activity-based approach . Oxford: Blackwell business.

Chicago Style

Anderson, Alan H.. Effective marketing : a skills and activity-based approach. Oxford: Blackwell business, 1994. Printed Material.

MLA Style

Anderson, Alan H.. Effective marketing : a skills and activity-based approach. Oxford: Blackwell business, 1994. Printed Material.

Turabian Style

Anderson, Alan H.. Effective marketing : a skills and activity-based approach. Oxford: Blackwell business, 1994. Printed Material.