APA Style

Gale, Bradley T.. (1994). Managing customer value . New York: Free Press.

Chicago Style

Gale, Bradley T.. Managing customer value. New York: Free Press, 1994. Printed Material.

MLA Style

Gale, Bradley T.. Managing customer value. New York: Free Press, 1994. Printed Material.

Turabian Style

Gale, Bradley T.. Managing customer value. New York: Free Press, 1994. Printed Material.