APA Style

Fournies, Ferdinand F.. (1994). Why customers don't do what you want them to do and what to do about it . New York: McGraw-Hill.

Chicago Style

Fournies, Ferdinand F.. Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill, 1994. Printed Material.

MLA Style

Fournies, Ferdinand F.. Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill, 1994. Printed Material.

Turabian Style

Fournies, Ferdinand F.. Why customers don't do what you want them to do and what to do about it. New York: McGraw-Hill, 1994. Printed Material.