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  <title>The Great marketing turnaround</title>
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 <name type="Personal Name" authority="">
  <namePart>Rapp, Stan</namePart>
  <role>
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  <namePart>Collins, Tom</namePart>
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   <publisher>Engelwood Cliffs : Prentice-hall</publisher>
   <dateIssued>1990</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>xii, 336p.: figs. ; 24cm.</extent>
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 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Marketing</topic>
 </subject>
 <subject authority="">
  <topic>Advertising</topic>
 </subject>
 <subject authority="">
  <topic>Sales promotion</topic>
 </subject>
 <classification>BA/BR/BK</classification>
 <identifier type="isbn">0133655601</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BA/BR/BK Rap</shelfLocator>
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