APA Style

Mckenna, Regis. (1991). Relationship marketing : successful strategies for the age of the customer . Massachusetts: Addison-Wesley.

Chicago Style

Mckenna, Regis. Relationship marketing : successful strategies for the age of the customer. Massachusetts: Addison-Wesley, 1991. Printed Material.

MLA Style

Mckenna, Regis. Relationship marketing : successful strategies for the age of the customer. Massachusetts: Addison-Wesley, 1991. Printed Material.

Turabian Style

Mckenna, Regis. Relationship marketing : successful strategies for the age of the customer. Massachusetts: Addison-Wesley, 1991. Printed Material.