APA Style

Kotler, Philip, Fahey, Liam. (1985). The New competition : what theory z didn't tell you about marketing . Englewood Cliffs: Prentice Hall.

Chicago Style

Kotler, Philip, Fahey, Liam. The New competition : what theory z didn't tell you about marketing. Englewood Cliffs: Prentice Hall, 1985. Printed Material.

MLA Style

Kotler, Philip, Fahey, Liam. The New competition : what theory z didn't tell you about marketing. Englewood Cliffs: Prentice Hall, 1985. Printed Material.

Turabian Style

Kotler, Philip, Fahey, Liam. The New competition : what theory z didn't tell you about marketing. Englewood Cliffs: Prentice Hall, 1985. Printed Material.