APA Style
Cox, Keith K., Kotler, Philip E.. (1972).
Readings in marketing management .
Englewood Cliffs:
Prentice Hall.
Chicago Style
Cox, Keith K., Kotler, Philip E..
Readings in marketing management.
Englewood Cliffs:
Prentice Hall,
1972.
Printed Material.
MLA Style
Cox, Keith K., Kotler, Philip E..
Readings in marketing management.
Englewood Cliffs:
Prentice Hall,
1972.
Printed Material.
Turabian Style
Cox, Keith K., Kotler, Philip E..
Readings in marketing management.
Englewood Cliffs:
Prentice Hall,
1972.
Printed Material.