APA Style

Zeithaml, Valarie A, Bitner, Mary Jo. (1996). Services marketing (International edition). New York: McGraw-Hill.

Chicago Style

Zeithaml, Valarie A, Bitner, Mary Jo. Services marketing. International edition New York: McGraw-Hill, 1996. Printed Material.

MLA Style

Zeithaml, Valarie A, Bitner, Mary Jo. Services marketing. International edition New York: McGraw-Hill, 1996. Printed Material.

Turabian Style

Zeithaml, Valarie A, Bitner, Mary Jo. Services marketing. International edition New York: McGraw-Hill, 1996. Printed Material.