Brandendurger, Adam M. Primary Author Nalebuff, Barry J. Additional Author mixed material bibliography New York Currency Doobleday 1996 en English

Printed Material

xiv, 290 p. : index ; 24 cm. CONTENTS Part I: The Game of Business 1. War and peace 2. Co-opetition -- Thinking complements; the value net ; surfing the net playing multiple roles ; friend or foe? 3. Game Theory -- Added value; rules; perceptions ; boundaries rationality and irrationality ; the elements of a game Part II: The Parats of strategy How to change the game 4. Players -- becoming a player; bringing in other players ; changin the players 5. Added values Added value of a monopoly ; added value in a competitive world ; added value of a relationship ; imitation changing the added values 6. Rules Contracts with customers ; contracts with suppliers ; mass-market rules ; government rules ; changing the rules 7. Tactics Lifting the fog ; preserving the fog l stirring up the fog; is part the whole? 8. Scope Links between games; links through added values; links through rules ; links throughh tactics ; the larger game 9. Being ready for change Strategic planning Competition Co-operation ADBE/JHE 0385479492 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/JHE Bra 28444 General (General) ADBE/JHE Bra download_%252828%2529.jpg.jpg 7792 1997-06-17 00:00:00 2022-05-11 09:31:05 machine generated