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Consumer behavior : implications for marketing strategy


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28510BDB 521 737 79 HawGeneral (General)Tersedia

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Judul Seri
The Irwin series in marketing
No. Panggil
BDB 521 737 79 Haw
Penerbit Irwin : Chicago.,
Deskripsi Fisik
xix; 649 p. : figs., tables, refs., index ; 26 cm.
Bahasa
English
ISBN/ISSN
0-256-13972-5
Klasifikasi
BDB 521 737 79
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
6th ed.
Subyek
Case Studies
Marketing Strategy
Change
Consumer behaviour
Organizational behaviour
Cross cultural studies
Market surveys
textbookwm
textbookmmem
textbookmme
textbooksmb
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