APA Style

Cooper, Robert G.. (1993). Winning at new products : accelerating the process from idea to launch (2nd ed.). Massachusetts: Addison-Wesley.

Chicago Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 2nd ed. Massachusetts: Addison-Wesley, 1993. Printed Material.

MLA Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 2nd ed. Massachusetts: Addison-Wesley, 1993. Printed Material.

Turabian Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 2nd ed. Massachusetts: Addison-Wesley, 1993. Printed Material.