an Asian perspective Kotler, Philip Additional Author Chin, Tiong Tan Additional Author Siew, Meng Leong Additional Author Swee, Hoon Ang Additional Author mixed material bibliography Singapore Prentice Hall 1999 en English

Printed Material

xvi, 904 p. : tabs., notes, figs. ; 24 cm. The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers. (text from the publisher) Strategic planning Customer Satisfaction Marketing Marketing Management Analysis Organizational performance Textbook textbookwm textbookmmem textbooksmb BA 55 0130109800 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA 55 Mar 29800 -1 General (General) BA 55 Mar Marketing_management2nded_%25282%2529.jpeg.jpeg 8210 1999-10-28 00:00:00 2025-12-08 13:56:16 machine generated