In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent times, they have put the customer at the center of all they do. The result is lower costs and profitable growth. Drawing on dozens of case studies of every kind of enterprise from convenience store chains to global telecommunications giants. Whiteley and Hessan define five proven strategies that you can use to grow - even under the most adverse business conditions. Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies. Like the previous bestseller from Forum - The Customer-Driven Company - Customer-Centered Growth is a model of hands-on, practical advice as well as conceptual insight. To help put you on the road to growth immediately, this new book is filled with specific action steps and guidelines, as well as a 60-page toolkit that you can tailor to your unique situation. (text from the publisher)