readings and online resources Richardson, Paul Primary Author mixed material bibliography Boston McGraw-Hill 2001 en English

Printed Material

xii, 350 p. : figs., refs., reading list by author Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of “interactive marketing”. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications. (text from the publisher) Communication Industrial marketing Marketing Management Networks Consumer behaviour Internet Market research International marketing BA/WN 0072427930 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN Ric 30523 General (General) BA/WN Ric Internet_marketing_-_readings_and_online_resources.jpg.jpg 8335 2001-02-23 00:00:00 2020-03-03 09:25:26 machine generated