challenging assumptions in business Brandon, Joel Primary Author Morris, Daniel Additional Author mixed material bibliography New York Mc Graw-Hill 1997 en English

Printed Material

xvii, 268 p. : index ; 24 cm. Does keeping up with all the business gurus and their latest theories make your head spin? Do you suffer “management theory overload” every time you walk into the business section of the bookstore? The marketplace is flooded with management experts claiming that if you apply their methods, your business will become spectacularly successful. But how can all of them be right? And how can you apply all of their advice? This book s your savvy shortcut to today’s crop business book and management theories – a reader-friendly guide that shorts through the trends in management and shows you what works. But first, it tells you what you can stop doing that doesn’t work. And it helps you identify and challenge the hidden assumption that can frustrate attempts to improve your business. Human Resources Reading Management Strategic planning Industrial enterprises Information technology Managers Costs Customer relations Business forecasting AA 0070431841 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AA Bra 28684 General (General) AA Bra 8481 1997-07-28 00:00:00 2023-05-29 11:11:43 machine generated