<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" id="8591">
 <titleInfo>
  <title>One stop marketing :</title>
  <subTitle>what every small business owner needs to know</subTitle>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>Trivers, Jonathan</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">New York</placeTerm>
   <publisher>John Wiley</publisher>
   <dateIssued>1996</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">Printed Material</form>
  <extent>xv, 282 p. : figs., index, bibl. ; 23 cm.</extent>
 </physicalDescription>
 <relatedItem type="series">
  <titleInfo/>
  <title>A Wiley small business edition</title>
 </relatedItem>
</mods>
<note>Based on 12 marketing pronciples, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, hereÂ’s where youÂ’ll find:&#13;
- Keys to narrowing your product assortment&#13;
- Steps for increasing the value  of your products and services&#13;
- Tips on keeping your customer happy long after the sale&#13;
- Methods for promoting to your core customer&#13;
- Special “Greeting Down to Business”sections that help you determine how to apply each marketing principle to your store.&#13;
</note>
<note type="statement of responsibility"></note>
<subject authority="">
 <topic>Customer Satisfaction</topic>
</subject>
<subject authority="">
 <topic>Marketing</topic>
</subject>
<subject authority="">
 <topic>Small business</topic>
</subject>
<subject authority="">
 <topic>Markets</topic>
</subject>
<classification>BA/AZH</classification>
<identifier type="isbn">0471133310</identifier>
<location>
 <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
 <shelfLocator>BA/AZH Tri</shelfLocator>
 <holdingSimple>
  <copyInformation>
   <numerationAndChronology type="1">28696</numerationAndChronology>
   <sublocation>General (General)</sublocation>
   <shelfLocator>BA/AZH Tri</shelfLocator>
  </copyInformation>
 </holdingSimple>
</location>
<slims:image>One_stop_marketing_-_what_every_small_business_owner_needs_to_know.jpg.jpg</slims:image>
<recordInfo>
 <recordIdentifier>8591</recordIdentifier>
 <recordCreationDate encoding="w3cdtf">1997-08-15 00:00:00</recordCreationDate>
 <recordChangeDate encoding="w3cdtf">2020-02-27 09:14:12</recordChangeDate>
 <recordOrigin>machine generated</recordOrigin>
</recordInfo>
</modsCollection>