Based on 12 marketing pronciples, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, hereÂ’s where youÂ’ll find:
- Keys to narrowing your product assortment
- Steps for increasing the value of your products and services
- Tips on keeping your customer happy long after the sale
- Methods for promoting to your core customer
- Special “Greeting Down to Business”sections that help you determine how to apply each marketing principle to your store.