APA Style

Shet, Jaqdish. (1988). Marketing theory : evolution and evaluation . : New York : John Wiley & Sons.

Chicago Style

Shet, Jaqdish. Marketing theory : evolution and evaluation. : New York : John Wiley & Sons, 1988. Printed Material.

MLA Style

Shet, Jaqdish. Marketing theory : evolution and evaluation. : New York : John Wiley & Sons, 1988. Printed Material.

Turabian Style

Shet, Jaqdish. Marketing theory : evolution and evaluation. : New York : John Wiley & Sons, 1988. Printed Material.