APA Style

Ott, Richard, Snead, Martin. (1992). Creating demand : powerful tips and tactics for marketing your product or service . : Illinois : Business One Irwin.

Chicago Style

Ott, Richard, Snead, Martin. Creating demand : powerful tips and tactics for marketing your product or service. : Illinois : Business One Irwin, 1992. Printed Material.

MLA Style

Ott, Richard, Snead, Martin. Creating demand : powerful tips and tactics for marketing your product or service. : Illinois : Business One Irwin, 1992. Printed Material.

Turabian Style

Ott, Richard, Snead, Martin. Creating demand : powerful tips and tactics for marketing your product or service. : Illinois : Business One Irwin, 1992. Printed Material.