101 blunders, flops, and screwups Adler, Bill Primary Author Houghton, Julie Additional Author mixed material bibliography New York Quill 1997 en English

Printed Material

238 p. : 18 cm. The book tells about 101 Blunders, Flops & Screwups that American do in business. America, when it comes to business, is number one and sometimes it’s even called a magnet for people from all over the world with ambition. The U.S is first in innovation and teaches the world on how to do business and have the brightest minds and talents. However, this book isn’t about the success of American business, but the flops. You will read about all too human tendencies to err. The book helps readers to laugh at their business mistakes, and yet still can learn from it. For example are ‘NBC Dateline: Blown Credibility’, ‘When Pizza Hut Held More Than the Anchovies’, and ‘IBM DOSn’t get it’. Let us take a detailed look at the last headline, ‘IBM DOSn’t get it’. IBM’s decision to license the DOS operating system from Microsoft for its personal computer might probably be the most significant. The program is known as MS-DOS succeeded to help building Microsoft into the corporate colossus it has become. Then why IBM didn’t buy the system outright, or write operating software of its own that would be proprietary? IBM’s deal with Gates was a rental not a buy. By now, the MS-DOS deal with IBM made Microsoft operating system the personal computer industry standard, with IBM and every other company making IBM compatible computers putting the operating system in its machines and paying Microsoft for the right to do it. Marketing Brand Names Product management Consumer goods BBB 0688151523 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBB Adl 29816 General (General) BBB Adl 8820 1999-11-02 00:00:00 2021-06-15 09:33:35 machine generated