APA Style

Mccarthy, E. Jerome. (1994). Essentials of marketing (6th ed.). Burr Ridge, Illinois: Irwin.

Chicago Style

Mccarthy, E. Jerome. Essentials of marketing. 6th ed. Burr Ridge, Illinois: Irwin, 1994. Printed Material.

MLA Style

Mccarthy, E. Jerome. Essentials of marketing. 6th ed. Burr Ridge, Illinois: Irwin, 1994. Printed Material.

Turabian Style

Mccarthy, E. Jerome. Essentials of marketing. 6th ed. Burr Ridge, Illinois: Irwin, 1994. Printed Material.