expanding markets through virtual communities Hagel Iii, John Primary Author Armstrong, Arthur G. Additional Author mixed material bibliography Boston HBS Press 1997 en English

Printed Material

xv, 235 p. : further reading , index ; 24 cm. Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it. Entrepreneurship Marketing Management information systems Computer networks ABJ/WAGD 0875847595 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABJ/WAGD Hag 28884 General (General) ABJ/WAGD Hag Net_gain.jpg.jpg 9049 1997-09-17 00:00:00 2022-04-19 10:28:15 machine generated